Operation Impact 2020

    October 9 – 12, 2020

    Operation Impact is a public awareness campaign set to take place over the Thanksgiving weekend, from October 9th - 12th, 2020.  This year's theme is Safety Doesn't Happen By Accident which emphasizes the role each of us has to play to support traffic safety on the streets and highways in our community. The campaign will once again focus on education and enforcement of impaired driving due to alcohol, drugs and fatigue, aggressive driving, distracted driving and the use of seat belts and child car seats. These are the main causes of death and injury on Canadian roadways. 

    A toolkit has been produced for all policing partners across the country to help promote events being planned in their respective region, to respond to inquiries, and to generate media and public interest.


    • The English and French posters are available to help promote the Operation Impact public education road safety campaign.
    • Please post these posters in an area that is visible to your officers as well as members of the public or feature the poster on your website.

    Social Media Content

    • Use this campaign hashtag #OperationImpact2020
    • Social media shareables adapted to the specifications for Facebook, Twitter and Instagram have been created for use on your social media accounts or on your website to promote the campaign.
    • We have produced some proposed social media messages that you are invited to use and personalize for your social media accounts.

    Media Relations Content

    • The media advisory template is to be used to invite journalists to attend an event you are planning.
    • The news release is to be used to provide the media with an explanation of Operation Impact and the importance of this campaign in your community.
    • These sample documents were written to be generic enough to be used by any police service. You are invited to personalize them to reflect your agency’s logo and promote your local initiatives during the campaign.
    • We suggest that these media relations documents be produced on your own police agency letterhead.
    • The Facts and Stats Sheet is to be used to complement the advisory and news release and to support your communication efforts with the general public and the media. This document provides national facts and statistics about the most significant traffic safety issues:  alcohol-impaired driving, drug-impaired driving, fatigue-impaired driving, aggressive driving, distracted driving as well as the use of seat belts and child car seats. We suggest that you produce a fact sheet with local statistics to emphasize the importance of road safety in your specific community, region or province.


    Refer to the left navigation bar to access the different resources of the campaign toolkit.