News release - CACP National Police Award for Traffic Safety

08/10/22 - 08/10/27

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FOR IMMEDIATE RELEASE

August 10, 2022

The Bromont Police Service receives the 2022 CACP National Police Award for Traffic Safety

QUÉBEC, QUÉBEC – The Canadian Association of Chiefs of Police (CACP) is proud to announce the winner of an award recognizing the contributions of individuals and/or teams who have exhibited excellence, innovation, and initiative to help improve road safety through education, enforcement, training and/or community-based programs.

This year’s CACP National Police Award for Traffic Safety, sponsored by Accident Support Services International Ltd., was presented to the Bromont Police Service for the successful implementation of the Prevent the Unrecoverable campaign.

This campaign consisted of affixing stickers bearing images of different children in motion and in a real-size format onto citizen’s recycling bins to "surprise" motorists and make them aware of the unpredictability of children moving or playing near the road while they are driving. Seeing a child suddenly appear in the motorist's line of sight inevitably caused drivers to slow down and be more vigilant. They were reminded that a child can appear on the street at any time and that an object can conceal their presence.

The Prevent the Unrecoverable campaign was a first in the province of Québec and it was proven to decrease speeding in the residential neighbourhoods targeted by the initiative. Many citizens of the City of Bromont expressed their appreciation for the prevention project.

“The Prevent the Unrecoverable campaign is a great example of an initiative that is easy and inexpensive to implement, that has had a real impact on road users, and that can be emulated by other communities across the country” stated Chief Robert Martin, Co-chair of the CACP’s Traffic Safety Committee.

“The Bromont Police Service is to be commended for its innovative approach to road safety. Their efforts have tangibly improved driving behaviours as well as the peace of mind of the citizens in their neighbourhoods” added Mr. Steve Sanderson, President of Accident Support Services International Ltd.

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For further information or to arrange a media interview, please contact:

Natalie Wright
Communications Advisor
communications@cacp.ca 
613.838.8807