Canada Road Safety Week: Don’t be the driving force behind traffic collisions
05/14/19 - 05/14/20
The Canadian Association of Chiefs of Police (CACP) is proud to coordinate this year’s Canada Road Safety Week, a 7-day national campaign (May 14th to the 20th) aimed at making Canada's roads the safest in the world. This annual awareness campaign is designed to increase public compliance with safe driving measures in order to save lives and reduce injuries on Canada's roads.
According to the Canadian Motor Vehicle Traffic Collision Statistics, 2017, there were 1,841 motor vehicle fatalities and 9,960 serious injuries due to motor vehicle collisions. In most cases, these incidents were preventable.
“Road safety is a shared responsibility. Police in Canada actively target unsafe driving behaviour and work with youth and adults to raise awareness of road safety,” says Chief Constable Adam Palmer, President of the CACP. “But we also need help from drivers: when you are in the driver’s seat, you can have a direct, positive impact on road safety by making smart decisions.”
This is why the focus of this campaign is on behaviours that put drivers, passengers, pedestrians and other vulnerable road users at risk. Again this year, we will be encouraging Canadians to stop alcohol-impaired driving, drug-impaired driving, fatigue-impaired driving, distracted driving, aggressive driving and driving without wearing a seatbelt.
“This campaign is about asking drivers to make the right decisions and to hold those who don’t to account,” added Chief Superintendent Chuck Cox, Co-chair of the CACP Traffic Safety Committee. “This year’s theme highlights the pivotal role Canadians play in terms of achieving road safety. We want them to become the driving force behind positive driving behaviours not the driving force behind collisions on our roads.”
Did you know that Canada is one of the first countries in the world to adopt a national road safety strategy? Our campaign is one way we can help put Canada’s Road Safety Strategy 2025 – Towards Zero: The Safest Roads in the World in motion.
“Having a plan is great but true results can only be achieved if that plan gets implemented and concrete actions are taken,” said Captain Paul Leduc, Co-chair of the CACP Traffic Safety Committee. “Traffic safety is about more than law enforcement. It depends on road infrastructure, innovative vehicle design, and most importantly, driver behaviour and decisions."
Note to editors:
The CACP would like to invite all media outlets to promote Canada Road Safety Week by amplifying messages about safe driving behaviours. In doing so, you too can help encourage Canadians not to be the driving force behind traffic collisions. Access the campaign toolkit for images, facts and stats and reach out to your local police service to support your articles or news stories.
For further information or to arrange a media interview with a CACP representative, please contact:
Natalie Wright │ Communications Advisor │ 613.838.8807 │ firstname.lastname@example.org