Canada Road Safety Week

    Canada Road Safety Week is an enforcement-driven initiative led by the Canadian Association of Chiefs of Police (CACP), and more specifically by the CACP’s Traffic Safety Committee. It is designed to increase public compliance with safe driving measures in order to save lives and reduce injuries on our roads.

    This road safety awareness campaign is part of the broader Canada’s Road Safety Strategy 2025, which aims to make Canada's roads the safest in the world. To this end, the campaign is focused on behaviours that put drivers, passengers, pedestrians and other vulnerable road users most at risk.

    In 2018, Canada Road Safety Week will take place from Tuesday May 15th to Monday May 21st,. Each day of Canada Road Safety Week will be dedicated to a different road safety risk factor, with Saturday, May 19th being designated National Enforcement Day:

    • Day 1 – May 15th, 2018: Launch of Canada Road Safety Week
    • Day 2 – May 16th, 2018: Alcohol-Impaired driving
    • Day 3 – May 17th, 2018: Fatigue-Impaired driving
    • Day 4 – May 18th, 2018: Distracted driving
    • Day 5 – May 19th, 2018: Drug-Impaired driving
    • Day 6 – May 20th, 2018: Aggressive driving
    • Day 7 – May 21st, 2018: Occupant restraint use

    All enforcement agencies across the country are invited to actively participate in this campaign and to encourage citizens in their respective community to adopt safe driving practices.

    Canada Road Safety Week Toolkit

    Please go to the left navigation baar to access the following tools:

    • Poster: Promoting the theme and focus for Canada Road Safety Week
    • Briefer: Key messages to facilitate media interviews 
    • Fact sheet: A list of statistics pertaining to each of the various road safety issues being addressed during Canada Road Safety Week. These can be useful to support media relations or social media initiatives. (coming soon)
    • Media advisory template: An invitation to the local media to attend the local CRSW initiative(s) to be undertaken by an individual police service. 
    • News release template: An overview of the campaign and insight into the initiative(s) undertaken by an individual police service. 
    • Social media content proposal: A list of proposed images and messages to be used on Twitter and/or Facebook during the week of the campaign 
    • Standardized data collection spreadsheet: Identifies the data each police service is invited to collect in order to ensure consistency and comparability, thereby facilitating the analysis that will allow the CACP to paint a more accurate picture of road safety in Canada.