The theme for this year's campaign is "Safer You. Safer Me." It is meant to emphasize that the decisions drivers make not only affect them, but also their passengers, other drivers, cyclists, and pedestrians.
Canada Road Safety Week is an enforcement-driven initiative led by the Canadian Association of Chiefs of Police (CACP), and more specifically by the CACP’s Traffic Safety Committee. It is designed to increase public compliance with safe driving measures in order to save lives and reduce injuries on our roads.
This road safety awareness campaign is part of the broader Canada’s Road Safety Strategy 2025, which aims to make Canada's roads the safest in the world. To this end, the campaign is focused on behaviours that put drivers, passengers, pedestrians and other vulnerable road users most at risk:
All enforcement agencies across the country are invited to actively participate in this campaign and to encourage citizens in their respective community to adopt safe driving practices.
Canada Road Safety Week Toolkit